Data use<p>We use the information collected for several purposes, including those described below:&nbsp;</p> <ul> <li> <strong>Targeted advertising:</strong> We use the data to filter ad delivery according to the user profile, such as user interests, location, device used or page content;</li> <li> <strong>User frequency capping:</strong> We use data to prevent displaying the same ad to the same user too many times;</li> <li> <strong>Traffic and user interactions analisis: </strong>We use data to monitor and report the campaign delivery to advertisers and publishers and for internal business analysis;</li> <li> <strong>