We generally identify the purposes for which we use your Personal Information at the time we collect such information from you and obtain your consent, in any case, prior to such use.</p> <p>Some of the primary purposes for which we collect and use your Personal Information include:</p> <ul> <li>to provide services to you in your capacity as a CPA Canada Stakeholder;</li> <li>to regulate international students/candidates;</li> <li>to complete a transaction with you when you purchase or use a product or service offered by us;</li> <li>to advise you of CPA Canada products or services that may be of interest to you;</li> <li>to send you electronic CPA Canada newsletters that may be of interest to you or to which you have subscribed, and to better understand which articles are of interest to you;</li> <li>to conduct research and analytics for purposes that include but are not limited to better understanding CPA Canada Stakeholders, allowing CPA Canada Stakeholders to provide feedback on products and services, and producing data analytics and statistical reports;</li> <li>to present non- CPA Canada content and advertising that is customized to your interests;</li> <li>to respond to inquiries you submit;</li> <li>to establish and manage your CPA Canada Website account(s);</li> <li>to customize the content presented to you when using a CPA Canada Website;</li> <li>to utilize certain CPA Canada Website services, and</li> <li>to report usage of a CPA Canada Website – the reports may be used by CPA Canada, Ernst &Young Electronic Publishing, and individual(s) designated as group administrator(s).</li> </ul> <p>