How We Use Your Personal Information To provide our Services <p>If you have a Splice account or use our Services, we use your personal information to:</p> <ul> <li>operate, maintain, administer and improve the Services</li> <li>manage and communicate with you regarding your Splice account, if you have one, including by sending you service announcements, technical notices, updates, security alerts, and support and administrative messages</li> <li>process and manage purchases and registrations you make through the Sites, including to administer contests and other promotions</li> <li>