This information enables addonCloud to make general improvements to the Site, ensures that content standards of these sections are rigorously upheld, enables us to contact the prize winners and better serve your specific interests.</p> <p>addonCloud may transparently collect non-personally identifiable aggregate information through the use of cookies or by other means. We use this information to assess general usage patterns, including identifying repeat users, collect demographic information, administer and make improvements to the Site to tailor our visitor’s experiences at the Site and display content according to their preferences so as to make it more useful to you and other users. addonCloud, our business partners, and such other third party as we may designate reserve the right to use, maintain, update, disclose and/or sell Aggregate Information to third parties.</p> What We Will and Will Not Do With the Information You Provide <p>addonCloud uses information generally to compile statistical data, keep in contact with users and provide them with a better interactive experience. addonCloud may use your information specifically for the following purposes: (i) to improve the content of our Site. (ii) to personalize and/or customize the content and/or layout of our Site for each individual visitor.