How We Use and Share Personal Information <p>We use your Personal Information to help us perform transactions, to deliver the services you have requested, to contact you when necessary in connection with events for which you purchased a parking permit(s) on the Sites (including event confirmations, changes, cancellations, and updates in general), to provide you with account login credentials, and to send you information, offers and other promotional materials from us and selected third parties. We may additionally use your Personal Information to aggregate, perform analysis, determine consumer trends, data-mine or otherwise improve the services that we provide. We may also share anonymized, aggregated information derived from Personal Information with advertisers and other third parties.</p> <p>We use any financial information you provide as part of your Personal Information to process your order, check your qualifications, bill you for products and services, and enable you to participate in discount, automated billing, and similar programs.