How We Will Use Your Personal Data <p>All personal data that we obtain about you will be recorded, used, and protected by us in accordance with current data protection law and this Privacy Policy. We will primarily use the personal data for the following purposes:</p> <ul> <li> <strong>administration. </strong>To provide the goods and services you request and to communicate with you in the event that any of them are unavailable or if there is a query or problem with your request</li> <li> <strong>market research. </strong>To carry out market research so that we can improve the goods and services we offer</li> <li> <strong>profiling. </strong>To create an individual profile for you (such as your<strong> AZoProfile</strong>) which includes analysing demographic and geographic information so that we can enhance your experience and relationship with us, understand and respect your preferences and to provide information and details of other initiatives where you have agreed to receive them</li> </ul> Consent and lawful processing of personal data <p>The legal basis for the collection and use of your personal data is that you have given your consent and/or that it is in our legitimate interests to do so (or those of our suppliers) in order to educate and encourage innovation in science and your rights and freedoms are not prejudiced by this.</p> Disclosing your personal data <p>We do not sell personal data but we will, however, share your data with those of our suppliers from which you require a quotation, content updates and/or details of related products and services if you have agreed to us doing so.