How we use collected information <p>Frozen Value Ltd may collect and use Users personal information for the following purposes:</p> <ul> <li> <em>To run and operate our Site</em> <br>We may need your information display content on the Site correctly.</li> <li> <em>To improve customer service</em> <br>Information you provide helps us respond to your customer service requests and support needs more efficiently.</li> <li> <em>To personalize user experience</em> <br>We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.</li> <li> <em>To improve our Site</em> <br>We may use feedback you provide to improve our products and services.</li> <li>