We use your personal information for a number of different reasons, as further explained below.&nbsp;</p> <p>For users located in the EEA and the U.K., we must have a valid legal basis in order to process your personal data when we are acting as a ‘data controller’. The main legal bases under the European Union’s General Data Protection Regulation (GDPR) that justify our collection and use of your personal information are:</p> <ul> <li> <b>Performance of a contract</b>: when your personal information is required in order to enter into or perform our contract with you, such as when you engage us to provide our Services</li> <li> <b>Consent</b>: when you have consented to our use of your personal information via a consent form (online or offline)</li> <li> <b>Legitimate interests</b>: when we use your personal information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights</li> <li> <b>Legal obligation</b>: when we must use your personal information to comply with our legal obligations</li> <li> <b>Legal claims</b>: when your personal information is necessary for us to defend, prosecute or make a claim</li> </ul> <p>Below are the general purposes and corresponding legal bases (in brackets) for which we may use your personal information:</p> <ul> <li>Providing you access to and use of the Site and Services, including accessing content, features and functionality &nbsp.