How Affirm uses your information3.1. To improve our service<p>Affirm uses information to perform and improve our services, contact you, conduct research, and provide anonymous reporting for clients. For example, we may use information to provide customer service and support, process transactions, resolve disputes, collect payments, prevent illegal activities, customize the Services, reduce risk to all parties involved in our transactions, and verify the accuracy of information.</p>3.2. To serve relevant marketing to you<p>We may use information to deliver targeted marketing, service update notices, and promotional offers based on your communication preferences.