We use aggregate data to help us understand how customers, viewers and other individuals use and interact with the Vidyard Websites and Services, to improve our products, services and brands, generate reports and market Vidyard.</p> <p>We may also provide the insights we learn from business analytics and aggregated information to our partners and customers, who may use such information to understand how often and in what ways people use the Vidyard Websites and the Vidyard Services.</p> <i> </i> <i> </i> For what purpose do we collect your information? <p>We use your personal information to communicate with you, to provide you with assistance, products and services that you request, and to adapt the Vidyard Websites and the Vidyard Services to your interests. We also use your personal information to understand how you use the Vidyard Websites and the Vidyard Services to protect and improve our business.</p> <i> </i> <i> </i> More <p>Here are examples of the purposes for which we use your personal information (and the associated lawful basis for doing so):</p> <p> <strong>