What we collect and how we use the information we collect? <p>Our primary goals in collecting information are to provide, operate and improve our Sites and Services, to administer your use of the Site or Services (including your Account (as defined below) if you are an Account holder), and to enable you to enjoy and easily navigate our Site and Services. Additionally, we collect your information, among other reasons stated below, to provide you with ongoing customer assistance and technical support, and to enhance our data security and fraud prevention capabilities.</p> <p> <em>Personally Identifiable Information</em>.