How We Use the Information We Collect <p>We use this information to serve ads to you that are more relevant to you and, in turn, improve performance of an Advertiser’s ad campaigns.</p> <p>Specifically, we use this data for:</p> <ul> <li>Targeting<br> Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads.</li> <li>