Purposes for Which We Use Your Personal Information <p>We use personal information for the purposes described below.</p> <ul> <li> <b>Provision of services</b>: We use identifiers, website activity data to present our Website and its contents to you, including any interactive features on our Website, to provide you with information and products or services that you request from us.</li> <li> <b>Customization of content and marketing</b>: We use identifiers, website activity data to analyze your use of, or interest in, our Website content, products, or services, in order to develop and display content and advertising tailored to your interests on our Website.</li> <li> <b>Analytics</b>: We use identifiers and website activity data to determine whether users of the Website are unique, or whether the same user is using the Website on multiple occasions, and to monitor aggregate metrics such as total number of visitors, pages viewed, demographic patterns.</li> <li> <b>Functionality and security</b>: We may use any of the categories of data we collect to diagnose or fix technology problems, and to detect, prevent, and respond to actual or potential fraud, illegal activities, or intellectual property infringement.</li> <li> <b>Compliance</b>: We may use any of the categories of data we collect to enforce our terms and conditions and to comply with our legal obligations.</li> <li>