Use of the Information <p>We use the personal information collected in ways that are compatible with the purposes for which it was intended to be used: to enable your use of ITHAKA Websites and ITHAKA’s services. to facilitate JPASS and the Publisher Sales Service. to create your personal JSTOR and/or a MyPlants account. to facilitate your purchase of ITHAKA-branded merchandise. to respond to your inquiries. for system administration, customer support, and troubleshooting purposes. for new product announcements and product updates. for service announcements. for sending newsletters. to improve the design of ITHAKA Websites. to correspond with users. to enable us to enforce each of our JSTOR, Arstor, and Portico Terms and Conditions of Use. and in aggregate form, to track and analyze site usage.