Collection of Information Personal Information. Use of certain features of the Web Site may require submission of certain personal information, including your first and last name, email address, a nickname (or other user ID) and a password.</p> Non personally identifiable Information <p>MetaCafe may also collect or receive additional non-personally identifiable usage information specifically related to the use of a particular feature or offering on the Web Site, and responses to the offerings and advertisements presented on the Web Site.</p> <p>MetaCafe may also collect or receive (in some cases as part of the internet communication protocol) certain non-personally identifiable technical information, when the Web Site and pages are visited or when a MetaCafe client is used.</p> How is the information being used? <p>The information is used to operate and improve the features, offerings and content presented to you by MetaCafe, to personalize the content and advertisements provided to you. to fulfill your requests for products, programs, and services. to communicate with you and respond to your inquiries. to conduct research about your use of the Web Site. and to help offer you other products, programs, or services that may be of interest.