How We Use Customer Information We use customer information, sometimes including consumer report information, to do things such as: <ul> <li>underwrite and rate your policies and accounts.</li> <li>process your claims.</li> <li>protect against fraud and unauthorized transactions.</li> <li>provide proper billing.</li> <li>confirm your identity and service your policies and accounts.</li> <li>enhance your customer experience and improve our products and services.</li> <li>offer you other insurance and financial services products.</li> <li>develop and offer new products and services.</li> <li>develop either anonymized data or de-identified data by making reasonable efforts to remove personally identifiable information so the information is no longer customer information. We develop this data for certain purposes, such as analysis to understand more about our customers and our industry, or for other commercial purposes as permitted by law. We share and use this data within our State Farm family of companies, with third party service providers, or with other unaffiliated entities.</li> <li>perform other activities as required or permitted by law.</li> </ul>