We also may use the information we have about you for the following purposes:<br> <br> <strong>(a)</strong> Provide, maintain, improve, and develop relevant features, content, and Services.<br> <br> <strong>(b) </strong>Analyze your content and other information (including emails, instant messages, posts photos, attachments, and other communications) in order to keep our Services safe and secure and to assist us in making the content, Services and ads we provide to you more personalized.<br> <br> <strong>(c)</strong> Fulfill your requests and when authorized by you.<br> <br> <strong>(d) </strong>Match and serve targeted advertising (across devices and both on and off of our Services) and provide targeted advertising based on your device activity, inferred interests and location information.<br> <strong>(e)</strong> Contact you with information about your account or with marketing messages.<br> <br> <strong>(f)</strong> Carry out or support promotions.<br> <br> <strong>(g)</strong> Conduct research and support innovation using aggregate or pseudonymized information.<br> <br> <strong>(h)</strong> Create analytics and reports for external parties, including partners, publishers, advertisers, apps, third-parties and the public regarding the use of and trends within our Services and ads, including showing trends to partners regarding general preferences, the effectiveness of ads and information on user experiences.