The participants of the Partner Network are Advertisers, Publishers, and Admitad.</p> <p>Advertisers are the persons who define the terms of Affiliate Programs and provide opportunities for advertising their goods and services through various advertising media and the provision of Ad Creatives. Advertisers provide Ad Creatives such as graphic banners, text links, XML product catalogs, and other types of Ad Creatives.</p> <p>Publishers are the persons placing Ad Creatives at their declared Ad Spaces.</p> <p>