In general, we and our third-party providers, advertisers and marketing partners, use these technologies to optimize the functionality of the Products, to help us understand how the Products are used and to provide users with interest-based content and/or advertising, including textual and/or audio-visual ads or content based upon their browsing activities and interests. </p> <p>If you sign up for text messaging, cookies or other tracking devices may be used to personalize your experience (for example, to send you personalized text message offers).