How we use this Data<p> <em>Data transmitted to 3rd-party:<br>‍</em>To operate our services, ConnectAd uses partners for analytics, brand-safety, fraud detection, viewability measurement, or any other partners that may help us deliver and measure the quality of our service.</p> <p> <em>Ad Delivery:<br>‍</em>We transmit collected data (without any IP-Address and/or unique device identifier) for ad delivering and campaign tracking to our business partners</p> <p> <em>Algorithm training:<br>‍</em>We use aggregated data to improve our service and technology</p> <p> <em>3rd party cookie sync:<br>‍</em>To enable targeting technologies such as frequency cap, we maintain a cookie sync table to match our random generated cookie ID with 3rd party partners.</p>