INTEREST-BASED ADVERTISING </b> </p> <p>On our Site, we and third parties may collect information about your online activities to provide you with advertising about services or products tailored to your interests. You may see certain ads on other websites because we or such third parties participate in advertising networks. Ad networks track your online activities over time by collecting information through automated means, including through the use of Cookies. The information ad networks may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites or apps that participate in the ad networks. This process allows us and third parties to deliver more tailored advertising. In addition, it helps us track the effectiveness of our marketing efforts. To learn how to opt out of ad network interest-based advertising, see here. In serving interest-based ads, FreeWill adheres to the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance.</p> <b>