To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you</p> <p>(a) Identity<br> (b) Contact<br> (c) Profile<br> (d) Usage<br> (e) Marketing and Communications<br> (f) Technical</p> <p>Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)</p> <p>