ALZ and the Publisher are jointly referred to as the "<strong>Parties</strong>" and each individually as a "<strong>Party</strong>".</p> ABOUT <p>ALZ operate and manage a network on the Internet that facilitates the advertising of goods and services("<strong>Network</strong>"). </p> <p>The participants in the Network are Advertisers, Publishers and ALZ itself. The Advertisers market and advertise their goods and services using Advertising Material (as defined below). Publishers incorporate or embed the Advertising Material into their website ("<strong>Advertising Space</strong>"). The Advertising Material is incorporated into the Publishers' Advertising Space by using the Code provided by ALZ.</p> DEFINITIONS <p>The definitions set out below shall apply to these Terms:</p> <p>"<strong>Advertisement</strong>" means the advert placed in the Advertising Space by the Publisher.</p> <p>"<strong>Advertisers</strong>" means clients of ALZ who provide the Publishers with Advertising Material to be incorporated or embedded in the Publishers Advertising Space.</p> <p>"<strong>Advertising Materials</strong>" means, without limitation, textual information, graphical information and text-and-graphic blocks, as well as any other interactive materials, relating to goods or services of the Advertiser and/or the Advertiser's clients, that contain hypertext links to web pages or websites containing information on or offering for sale the relevant goods or services of the Advertiser and/or the Advertiser's client each as designated by the Advertiser.</p> <p>"<strong>Clickio Consent Tool</strong>" means the software tool made available from time to time by Clickio on the Platform to assist Publishers in customising and obtaining consents in relation to Publisher User Data.</p> <p>"<strong>Clickio Platform</strong>" means the proprietary software and technology platform licensed to ALZ and available to be accessed and used by the Publisher on the terms of the Agreement via the URL address http://clickio.com and which includes the Clickio Consent Tool.