We use this service to determine how successful our advertisements on Twitter (so-called Twitter Ads) are based on the display of the advertisements and clicks by users. We use this service to make our advertisements more interesting for you and to improve our marketing campaigns, including developing custom audiences for remarketing purposes.</p> <p>To enable this service, Twitter places a cookie (“Universal Website Tag”) on your device which enables Twitter to collect information on your interaction with ads placed on Twitter. For this purpose, Twitter collects Your Personal Data, such as your IP address, the unique cookie ID, the number of ad impressions per placement, and the last ad impression. </p> <p>