We and our vendors, and our other third-parties, engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. Third-party vendors will be responsible for their own use of personal information collected through the Cookies.</p> <p>Advertisements may be delivered to you based on your online or mobile behavior (on our Site and on third-party websites), your search activity, your responses to one of our advertisements or communications, the pages you visit, your general geographic location, or other information. These ads may appear on our Site or on third-party websites. The vendors with whom we work to help us conduct interest-based advertising may be members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For any Site directed at persons located in the European Union, we may work with vendors who are members of the European Digital Advertising Alliance (eDAA).