We also may use third party pixels, which are provided by a third party and allow us to learn more about you and the effectiveness of our advertising on third-party.</li> <li> <strong>Google Analytics</strong>. . Pages of our Web Properties are designed to collect cookies from you and aggregate data to help us track usage patterns and analyze the effectiveness of our marketing and/or communication efforts and Web Properties performance.</li> </ul> Third-party use of cookies and other tracking technologies <p>Some content or applications, including advertisements, on the Web Properties are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Web Properties. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. </p> <p>