Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including those used in connection with the Site.|</p> INTEREST-BASED ADVERTISING AND THE ADVERTISING OPTION ICON <p>Pfizer hopes to deliver to you advertising for products and services you need or want. There are many ways to do this in the online advertising world. For example, Pfizer partners with websites and applications with whom you have shared your interests, conditions and concerns directly and asks that they serve our ads to users who have expressed an interest in Pfizer products or health conditions that our products treat. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (“<strong>IBA</strong>”) or online behavioral advertising (“<strong>OBA</strong>”). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (“<strong>DAA</strong>”), aboutads.info(link is external).</p> <p>We want it to be easy for you to understand how we and our business partners use information to serve ads tailored for you and to opt-out from targeting based on IBA.