To deliver contextualized advertising content to you based on the articles and posts you view on our Clients’ websites and other online properties, which is tailored to your interests and includes information on new and relevant products, services or other third-party offerings;</li> <li>For the purpose of offering our Clients information about groupings of Users who share certain interests or preferences, and other User information relevant to the provision of our Services – for example, Hindsight may provide publisher Clients with information about the viewing and click-through patterns of the content they publish and it may provide advertiser Clients with information about conversion rates for analytics purposes. or</li> <li>Use of information based on your IP address in machine learning applications to generate aggregate and statistical metrics and to optimize its advertising Services.</li> </ul> 5.