When You use the Services, We may use and share with third party advertisers (and other third parties) certain Technical Data and/or other aggregated information to show general demographic and preference information among Our Users. We may also allow advertisers to collect Technical Information or aggregated information, which they may share with Us, through the use of tracking technologies like cookies and web beacons. The information collected may be used to offer You targeted ad-selection and delivery in order to personalize Your User experience by increasing the likelihood that advertisements for products and services You see will appeal to You (this practice is commonly known as behavioral advertising), and to undertake web analytics (i.e. to analyze traffic and other end User activity to improve Your experience). We do not control third parties’ collection or use of Your information to serve interest­based advertising.