With respect to the linking of Application/Services data to third party DMP data, Dynata uses such data itself and/or permits Dynata's clients and/or the DMP itself to use such data to provide you with survey opportunities, to measure advertising effectiveness (as described in more detail below), to segment audiences. to design advertising campaigns using "look alike" cohort groups based on survey and third party data. and/or to market such third party's products/services to you.