This service gathers advertising demand including demand from other advertising buyer partners (hereafter referred to as “Opti Digital Ad Marketplace” or “our services” . or “the services” in this document). </p> <p>Advertisers or their intermediaries (e.g. media agencies) display their advertising campaigns through Opti Digital advertising solutions on the websites of our publishers.</p> <p>Opti Digital advertising technology collects and uses data to help make online advertising more relevant as well as for ad delivery and reporting purposes.</p>