TrafficPartner make single or bundled products (“Offers”) available to Partners on the Platform. Partners are natural or legal persons who promote Offers on own or third-party websites, in an email, or in the capacity of a network operator connected to yet another Partner (hereinafter referred to as "SubPublisher"), using advertising or promotional material such as, but not limited to, banners, product data, text links, emails or videos as part of search engine marketing (hereinafter referred to as “Advertising Material”).<br> 1.2 Partners promote the Offers by means of placing affiliate links generated when creating a Campaign (hereinafter referred to as “Campaign”) on own or third-party websites, in an email, or their own network, or the like (hereinafter referred to as "Advertising Space”).