This data may be matched with other information we have about you to provide you with personalized marketing communications and services that better reflect your needs.</li> </ul> <ul> <li> <b>To advertise or make offers:</b> We use these technologies to serve Scotiabank advertisements and offers tailored to you or that may be of interest to you on third party websites. For more information on interest-based advertising see<b> </b> <i>“What is interest-based advertising?”</i> <b> </b>below.</li> </ul> <ul> <li> <b>For analytics</b>: We may use web analytics services such as Adobe Analytics and Google Analytics to help us analyze how visitors use our websites so that we can better understand and improve our websites.