The Trade Desk offers what is known in the industry as a Demand Side Platform (“DSP” or “Platform”). We provide technology that helps advertisers and their advertising agencies manage digital advertising campaigns across many channels, such as websites, apps, audio, smart TVs, and other video. The advertising campaigns run by our clients help pay for the content you enjoy. </p> <p>We, and our clients, collect and use data both to help ensure that the ads you see are relevant and to measure and report on their effectiveness.</p> <p>Our AdBrain product, which is part of our Platform, uses data to produce a mapping of devices that might be related to each other, meaning that they might be used by the same person or by people within the same household.