We work with advertisers, agencies, and other companies that connect advertisers to the Internet (collectively, "<b>Advertisers</b>") in order to display targeted advertisements to you while you are on and off our Sites. These advertisements are targeted based on information that we or third parties may have collected about you such as demographic information (gender, age, general geographic location, etc.) as well as behavioral information. Behavioral information is information about your preferences that is collected or inferred based on, among other things, online data such as the URLs or websites you visit and searches you perform, and offline data such as your purchases and subscriptions. Information shared with Advertisers is pseudonymized prior to transfer. <br> <br> We and our Advertisers may use technological methods to measure the effectiveness of advertisements and to personalize advertising content.