These Applications may also use third party advertising networks, data exchanges, data management platforms, supply side platforms, ad exchanges, traffic or audience measurement service providers, marketing analytics service providers, and other third parties (collectively, “Third Party Service Providers”) to, for example, facilitate personalized advertisements (“Customized Advertising”) and/or other content, serve advertisements on the Applications, assist in our marketing and advertising to other users or potential users, and/or measure and analyze advertising or content effectiveness and/or traffic on the Applications.