We share this kind of data so that your experience in our Service is customized and the most relevant to you and your needs.</p> <p> <strong> <em>App Data.</em> </strong> We may share App Data with third parties so long as it does not identify any specific individual or disclose Personal Data about you or your end users (such as the name of someone in your organization who submitted a Helpdesk ticket). This information allows us and our advertisers to understand business technology needs and trends.</p> <p> <strong> <em>Marketing.</em> </strong> We may share firmographic data and anonymous aggregated information with third parties outside of Spiceworks, such as advertisers and market research firms approved by Spiceworks, for their marketing and promotional purposes. For example, we share with advertisers the breakdown of our user community by company size and industry and, in certain circumstances, the names of companies that are represented within our user community.