We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. </p> <p>We allow third-party companies to collect certain information when you visit our websites or use our mobile applications. This information is used to serve ads for Target products or services or for the products or services of other companies when you visit this website or other websites.  These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information. Target adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.</p> </dd> </dl> <dl> <dt>User Experience Information</dt> <dd> <p>In order to improve Guest online and mobile shopping experiences, help with fraud identification, and assist our Guest relations representatives in resolving issues Guests may experience in completing online purchases, we use tools to monitor certain user experience information. including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.</p> </dd> </dl> <dl> <dt>Social Media</dt> <dd> <p>Target engages with Guests on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest).