These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.</li> <li>For additional information on interest-based advertising and options for managing preferences, including opt-outs,&nbsp;click here.</li> </ul> Social Network &amp. New Tech Advertising Programs (ADV) <ul> <li>Macy's has relationships with several social networks and new tech companies. These companies have specific Interest-Based Ads programs that match people that have shown interest in Macy's through our website or other services with their profiles (such as on Facebook) and platforms (such as Facebook and Google properties).