<em>Web Beacons, Pixel Tags and Clear Gifs.</em> </strong> We automatically collect aggregate anonymous information through web beacons, pixel tags and clear gifs, which are terms for similar technology. These small strings of (software) code track events such as when a user visits a page or opens an email and allow advertising networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. These web beacons, pixel tags and clear gifs help measure the effectiveness of our email campaigns, deliver more relevant content, and manage advertising for Kongregate’s games. They also provide additional functionality to the Platform and help us analyze usage of our Sites more accurately. In many instances, beacons, pixel tags, and clear gifs work in conjunction with cookies to function properly, so declining cookies will impair their functioning.</p> <p>To learn more about how behavioral advertising works and your ability to opt out, visit the Network Advertising Initiative (NIA), the Digital Advertising Alliance (DAA), or Your Online Choices.</p> <p> <strong> <em>Targeted Advertising Cookies.</em> </strong> Kongregate works with third-party publishers and advertising networks to deliver interest-based ads to users that have visited Kongregate Platforms, played Kongregate’s Apps or otherwise accessed Kongregate’s Services. This practice is often referred to as “online behavioral advertising” or “targeted advertising.” Our authorized advertising partners use software that recognizes pixels and cookies (identifiers) that are placed on the browsers of users. These cookies use information about your usage of our Sites and other Services, e.g., the pages you visit or your response to ads, to deliver ads that are more tailored to you, both on and off our Sites. When the ad software recognizes these identifiers, they deliver ads for Kongregate’s Services to Kongregate users who are on other websites.