First and foremost, these cookies allow us to record the total number of ads viewed in our advertising spaces, to identify these ads, their number of respective views, the number of users who have clicked on each ad, and where applicable, the actions then taken by these users on the sites where these ads take them, all in order to calculate amounts owed to members of the advertising distribution chain (communications agency, advertising agency, distribution site/media) and to establish statistics.</p> <p>These advertising cookies also allow us to adjust the advertising content displayed on your device in our advertising spaces in accordance with the browsing behavior of your device on our Site, or even on the location data transmitted by your device, where applicable (behavioral advertising).