Certain third parties may collect information about you for online behavioral advertising (<strong>"OBA"</strong>) purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.</p> <p>These third parties may use Online Data as well as other User Information to send you OBA. For example, if you read an article about a particular subject on the Services, the third party may use cookies to later serve you an advertisement for a particular product or service related to the viewed article. These third party vendors may connect information about pages you visit on the Services with information about pages you visit on other Channels and show you advertising based on this combined information.