We may use personal information to:</p> <ul> <li>send you promotional messages, marketing, advertising, and other information based on your preferences and social media advertising through social media platforms,</li> <li>personalize, measure, and improve our advertising,</li> <li>administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Airbnb or its third-party partners,</li> <li>