We may also use these device-related techniques for associating you with different devices that you may use to access our content including for fraud-protection purposes and to better target advertising.</p> <p> <strong>Third Parties</strong> </p> <p>Third parties, including Facebook, place technologies such as pixels and SDKs on the Airbnb Platform. These technologies (1) help us analyze how you use the Airbnb Platform, such as by noting the third party services from which you arrived, (2) market and advertise Airbnb services to you on the Airbnb Platform and third party websites, (3) help us detect or prevent fraud or conduct risk assessments, and (4) collect information about your activities on the Airbnb Platform, other sites, and/or the ads you have clicked on. For example, to help us better understand how people use the Airbnb Platform, we work with a number of analytics partners, including Google Analytics.