In addition, Users may be able to opt-out of this form of tracking utilizing the options made available by the Network Advertising Initiative or Digital Advertising Alliance. </p> <p>You can opt-out from the creation of a User profile, Hotjar’s storing of data about your usage of the Site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.</p> <p>Further, Users can opt-out of certain Google®-related tracking technology, and customize the Google® Display Network ads that they receive, by visiting the Google® Ads Settings at: http://www.google.com/settings/ads.