Web beacons (also sometimes called “clear GIFs,” Pixel tags or action tags) are small files stored and/or served on a website, app, advertisement, or in an email which collect, track, or transmit a data point back to us or to a third party. For example, we use a web beacon to assess whether an email message has been opened.</p> <p>We use web beacons to facilitate advertising and functionality on our Sites, as well as:</p> <ul> <li> <p>