To market to you, improve our services, and the following additional legitimate business interests: (a) use analytics and profiling technology to personalize your experience, deliver content (including advertising) tailored to your interests and how you use our online services or in-store technologies, manage our business, help diagnose technical and service issues, administer our online services and in-store technologies, identify users of our online services, identify a device for fraud prevention purposes, gather demographic information about our customers, and determine usage patterns of our services; (b) maintain, manage, and improve our products, offers, promotions, and online services and other technology; (c) send you e-mails or text messages about our products and services, competitions, offers, promotions or special events that we believe may interest you; (d) to send you e-mails or text messages about the products and services of our business partners; (e) provide location-based services; (f) deploy cookies and similar technologies; and (f) provide online services to you, which includes our websites or mobile apps.</li> <li>To conduct surveys on customer satisfaction.</li> <li>