and (v) measuring interest in and engagement with our Service and short-term, transient use, such as contextual customization of ads.</li> <li> <i>Marketing Our Products and Services.</i> This includes use for the purpose of: (i) tailoring and providing you with information about Airtable products, services, and events that you may be interested in, including by email or phone, (ii) monitoring the performance of our advertisements and marketing efforts, and (iii) communicating with you about your engagement with our Service.</li> <li> <i>Legal Obligations and Rights.</i>