We use personal information to provide and improve advertisements and other commercial offerings both on and off our Services, including:</p> <ul> <li>To help personalize advertisements based on what we think may interest you.</li> <li>To provide and measure the effectiveness of personalized advertising, including whether it is interesting to Members and effective for the advertiser.</li> <li>To improve the personalization of advertisements.</li> <li>To send you promotional messages, marketing, advertising, and other information that we think may interest you.</li> <li>To invite you to participate in events or other relevant opportunities.</li> </ul> <p>