These segments enable our clients to deliver more effective, relevant and specific advertising via web browsers and mobile apps to data subjects with matching profiles. Our Clients identify the categories of individuals to whom they wish to target specific ads, and we provide them with device or advertising identifiers that match those categories, which they or their partners (e.g., advertising agencies) can then use to deliver ads.</p> <p>As required under the NAI Code, we disclose standard interest segments that are based on health related information or interests and political information or interests that we make available for our Clients.